Consultants rely on personal knowledge and destination experience. Agents can access a profile of their clients. Consultants have personal knowledge of their clients' likes, dislikes, travel background and interests. Agents will call the frequent flyer desk on behalf of clients, for a fee.

Those who prefer to be called travel advisors instead of travel agents aim to communicate a more sophisticated approach to travel. They want to differentiate themselves from run-of-the-mill travel agents by highlighting their ability to curate personalized experiences.